Tools & resources / A considered shortlist

Better tools.
A clearer purpose.

Explore technology that connects to brand strategy, content production and search visibility. Start with the job you need to do—not another subscription.

These are editorial starting points based on the providers’ published capabilities, not hands-on performance reviews or claims that we use every tool. Features and plans can change; review the provider’s current details before choosing.

Any commission-bearing link is labeled beside the link. Tool purchases are separate from Whiting Media services and our client referral program.

Search & AI visibility

Semrush

Research keywords, compare competing sites and explore search and AI visibility data.

When to explore it

For businesses ready to investigate how people discover their category and competitors.

Before you choose

Start with a clear research question. Data and toolkits do not replace positioning decisions or guarantee rankings.

Explore Semrush ↗ (opens in a new tab)

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Video & podcast production

Descript

Edit audio and video through a text-based workflow, with transcription, captions and clip creation.

When to explore it

For teams turning interviews, podcasts and educational recordings into useful content.

Before you choose

Review transcripts, edits and captions before publishing. Check the current plan limits against your recording volume.

Explore Descript ↗ (opens in a new tab)

Standard provider link. Whiting Media does not earn a commission from this link.

AI voice & audio

ElevenLabs

Create AI speech and explore audio production, voice and dubbing workflows.

When to explore it

For scripted brand narration and audio experiments where the voice and usage rights are appropriate.

Before you choose

Use voices and material you have permission to use. Review pronunciation, tone and the applicable commercial-use terms.

Explore ElevenLabs ↗ (opens in a new tab)

Standard provider link. Whiting Media does not earn a commission from this link.

Provider information checked October 26, 2026.

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