Strategy before production
We begin with your business, audience and positioning. Every creative decision should support a clear purpose.
Substance first.
Presence follows.
Whiting Media is a brand strategy and creative services firm for founders, business owners and executives. We connect positioning, identity, websites and content through a coordinated delivery process.
Human insight. At the center.04 / Meet the founder
Johnny WhitingFounder, Whiting Media
Johnny Whiting is the founder of Whiting Media, a brand strategy and content firm serving businesses, entrepreneurs and executive clients in private equity and real estate. His background spans music-industry marketing, influencer brand development and executive personal branding.
His work in media and marketing began in the music industry in 2003, where he spent more than a decade developing his experience in branding, promotion and audience engagement. He later transitioned into social media influencer branding and marketing, extending that foundation into the evolving digital landscape.
In 2021, Whiting co-founded Boosted Media Group. Over the past five years, his work has expanded to include executive clients, helping business leaders articulate their expertise and develop a more intentional public presence.
At Whiting Media, Johnny leads the initial consultation and brand discovery, establishing the business context and priorities for each engagement. Whiting Media carries that foundation through its research, production and delivery process.
Clear direction.
Coordinated execution.
A coherent brand system
Your message, visual identity and content work together, so the audience encounters a recognizable point of view.
Coordinated creative delivery
An approved discovery brief guides research, design and production. Defined deliverables, review stages and revision allowances keep the engagement aligned.
Review. Refine. Repeat.
We use reporting and ongoing conversations to improve the next content cycle, without promising results we cannot guarantee.
Make your brand
the obvious choice.
Start with a conversation about your brand and the support you need.
Start a conversation